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Social Media Guidance for Captains
These posts present yourself as a BCE captain and slowly “unwrap” your mission and kind of dip your big toe into posting on Facebook/Instagram about being a captain!
Keep in mind none of these posts are “the perfect post.” They are all meant to be templates and TWEAKED to sound like YOU! So before you post, read them out loud. Does it sound like something you’d say? If not, change it up!
(But keep the general message the same.) You don’t want your friends to think your Facebook account got hacked. ;)
TIP 1: Changing the post up and tweaking it is a suggestion, but we would take it as a hard and fast rule! Facebook will hide duplicate posts from the newsfeed if they see many people posting the same thing. So be mindful of that! Also, ALL captains will have access to this document and these posts, so you must put YOUR stamp on it!
TIP 2: If you can pair each post with a selfie or a picture (preferably a picture you’ve taken), they will gain more traction. People want to see YOU!
TIP 3: Make the hashtags personal to you. Always include #bcemovement and tag @bcemovement
giving tuesday graphic:
giving tuesday
Download this image to promote your BCE Kindful link for Giving Tuesday!
social media posts:
I'm a bce captain!
PURPOSE: To let people know that you’re now a captain and have something to offer families! This is inviting people to come along the journey WITH you.
POST: Hey friends and family! As you may or may not know, I’ve taken the BEST step in my life, and I’m dedicating myself 100% to Best Christmas Ever, a non-profit organization that puts others’ needs over their own! I'm posting this to ask for your support. I plan to bring hope to a family this year!. I would appreciate your support as I embark on this exciting journey!! {Link your BCE kindful donation link here}
#BCEmovement @bcemovement
become a bce captain
PURPOSE: You’ve already committed to being a captain, but maybe you have friends or family that would be interested in captaining their own team! Post this to see who, in your network, would love to take charge and join in the movement.
POST: Do you want to help a family in a major way this Christmas? If so, we'd like to invite you to join the #BCEmovement
Want to play Santa Claus?? Apply today: https://www.bcemovement.org/captainapplication
#BCEmovement @bcemovement
become a bce captain
PURPOSE: You’ve already committed to being a captain, but maybe you have friends or family that would be interested in captaining their own team! Post this to see who, in your network, would love to take charge and join in the movement.
POST: Do you want to help a family in a major way this Christmas? If so, we'd like to invite you to join the #BCEmovement
Want to play Santa Claus?? Apply today: https://www.bcemovement.org/captainapplication
#BCEmovement @bcemovement
nominate a family
PURPOSE: You want to highlight nominating a family in need in your community!
POST: I joined the BCE movement and became a captain for the non-profit Best Christmas Ever. This incredible organization's mission is to help families struggling due to no fault of their own! I am excited to give a very deserving family their Best Christmas Ever!
The holidays are a time of joy, food, family, and gathering. Unfortunately, hardship can strike anyone at any time. These families have faced unforeseen hardships, and due to no fault of their own, the holidays will be more stressful than happy. Together we can put the HAPPY back in their Holidays!
Will you help me in nominating a family today: https://www.bcemovement.org/nominate-a-family-
Nominations are open now and close on {Date Here}. Nominate families that are going through tough times and who have children under the age of 18 in the home.
#bcemovement #nominateafamily @bcemovement
JOIN THE BCE FAMILY
PURPOSE: You want to highlight funds are needed to make this possible for families in need.
POST: I have teamed up with Best Christmas Ever - BCE this year to bring an amazing Christmas to a family in need around {city, state}. This photo shows the smiles that BCE has brought to many faces!
We are so excited to be sponsoring a local family this year through the Best Christmas Ever, but we can't do it without your help! Please join our fundraising team and donate to this amazing organization today:
How to donate: {your BCE Kindful link here}
#BCEmovement @bcemovement
motivational quote about your captain journey
PURPOSE: Use any BCE quote image. Quotes are like art---super personal. Make it fit YOUR captain journey!
POST: #BCEmovement #GenerosityInspiresGenerosity @bcemovement
motivational quote about your captain journey
PURPOSE: Use any BCE quote image. Quotes are like art---super personal. Make it fit YOUR captain journey!
POST: #BCEmovement #BeTheReason @bcemovement
motivational quote about your captain journey
PURPOSE: Use any BCE quote image. Quotes are like art---super personal. Make it fit YOUR captain journey!
POST: #BCEmovement #Giving @bcemovement
BCE Gift Tree
PURPOSE: You want to tell community members about your gift tree location so they can help purchase gifts for your family in need.
POST: I have teamed up with Best Christmas Ever - BCE this year to bring an amazing Christmas to a family in need. I have partnered up with {local business} that is hosting our family’s gift tree at their store location: {enter location}.
We can't give them their Best Christmas Ever without your help! Please help our team by choosing a gift tag from the tree, buying the gift listed on the tag & returning it UNWRAPPED to the same location. We appreciate your support!
#BCEmovement #GiftofGiving @bcemovement
thank you
PURPOSE: As a captain, this should be a from-the-heart post using a BCE thank you image and a few photos of your journey as captain. (Please be sure your family has signed the media release form before posting photos.)
POST: {Write from a thank you post, from the heart, to your team’s donors, supporters, volunteers, etc.} #BCEmovement @bcemovement
thank you
PURPOSE: As a captain, this should be a from-the-heart post using a BCE thank you image and a few photos of your journey as captain. (Please be sure your family has signed the media release form before posting photos.)
POST: {Write from a thank you post, from the heart, to your team’s donors, supporters, volunteers, etc.} #BCEmovement @bcemovement
monthly giving posts:
help bce stay sustainable
PURPOSE: Spread the word about our monthly giving program!
POST: Help fund the general BCE fund & make it possible for families to take part in life-changing programs! You choose your monthly amount! Start monthly giving here: www.bcemovement.org/monthlygiving
#BCEmovement #monthlygiving @bcemovement
videos to share:
Experience with bce
Promo video to share with your network.
Why should i volunteer for bce?
Promo video to share with your network.
Being a bce captain
Promo video to share with your network about what it’s like to be a BCE Captain!
Zoom backgrounds:
SHOW YOUR SUPPORT
Show your BCE support in your next online meeting by adding this to your background!
SHOW YOUR SUPPORT
Show your BCE support in your next online meeting by adding this to your background!
SHOW YOUR SUPPORT
Show your BCE support in your next online meeting by adding this to your background!
SHOW YOUR SUPPORT
Show your BCE support in your next online meeting by adding this to your background!
SHOW YOUR SUPPORT
Show your BCE support in your next online meeting by adding this to your background!
SHOW YOUR SUPPORT
Show your BCE support in your next online meeting by adding this to your background!
social media help/advice:
social media 101
Guidance on how to post on social media: Facebook & Instagram